Thorne — Build to Last
Role: Art Director
Studio: BUCK
Client: Thorne
BUCK partnered with Thorne on Build to Last: an evocative, story-driven, global campaign that draws parallels between Thorne and Dwyane & Zaire Wades' pursuit of excellence.
The final assets were used across a broad array of placements, from socials and web to OOH. That required a robust design system that made use of the unique layouts in each location.
Alongside the live-action, we also shot stills of each of the key products on location, grounding them in real world, active situations.
A combination of serif, sans-serif and monospace type allowed for a range of expression, and paired perfectly with the cinematic grading of the films and photography.
Credits
Executive Creative Director
Ben Langsfeld
Executive Producer
Kim Stephens
Creative Director
Emily Simms
Associate Creative Director
Mollie Ableman
Art Director
Doug Hindson
Producer
Andre Araujo
Production Coordinator
Olivia Grady
Alex Belsky
Brand Strategy Director
Marla Moore
Creative Consultant
Hiroshi Endo
Post Production Supervisor
Jose Fuentes
Live-Action Staff Production Manager
Elizabeth Abrams
Live-Action Director
Ahmed Klink
Director of Photography
Russ Fraser
Head of Live Action Production
Trish Rigby
Line Producer
Micah Ross
Brand Strategist
Tina Surelia
Copywriting
Brooke Kessler
David Evans
Storyboard
Rodney Lambright
Design
Sam Lee
Nikko Gary
Lucas Ramos
Codie Chang
Emilia Tonello
Compositing
Melissa van het Spijker
2D Animation
Dan Cantelm
John Flores
Sebastien Camden
Hannah Sun
Kyle Griggs
Edit
Randy Rubin
Cameron Kelly
Oliver Lin
Pete Szijarto
Colorist
Elliott Powell
Music, Sound Design, and Final Mix
DLA
Audio Creative Director
Daniel Lidchi
Audio Producer
Juliette Petersen