Thorne — Healthy Aging
Role: Art Director
Studio: BUCK
Client: Thorne
Through a novel combination of painting, live-action, and 3D, BUCK told told a poetic story about healthy aging for Thorne.
Steering away from traditional supplement commercials’ obsession with “anti-aging,” we focused instead on an aspirational view of healthy aging that delivers a holistic lifestyle, rather than a cure.
Playing with scale and surrealism, we created a set of sublime environments for real people to inhabit as we told our story.
The paintings themselves set the tone for each of the scenes, meaning the 3D elements needed to feel integrated and embedded with each landscape.
Matching lighting between the painted world and our 3D objects helped to unify each environment. As well as modeling the products, we also used 3D to bring depth to landscape elements in scenes with dynamic cameras, adding parallax and a sense of depth where it was needed.
Our starting point was loose painting exploration —playing with ways to integrate humans and objects in natural landscapes in a way that pushed scale, lighting and saturation.
We took inspiration from Surrealist masters like Magritte & Dali, as well as Romanticists like Caspar David Friedrich, where landscapes tell as much of a story as the people and objects within them.
Creating a mood film of footage of the natural world showed us locations for exploration and started to give us a sense of pacing and camera movement.
We also used some cutting edge machine learning (EBSynth) to apply our painted style to some complex elements, like clouds and water.
Credits
Executive Creative Director
Ben Langsfeld
Executive Producer
Joe Nash
Directors
Doug Hindson
Liron Eldar-Ashkenazi
Lead Producer
Jess Pierik
Matte Painting
Doug Hindson
Fernando Utreras
Wesley McClain
2D Animation
David Hobizal
Federico Saenz Recio
Gilles Desmadrille
Po-Chen Chia
CG Animation
Chris Ribar
Daniela Portilla
Filipe Machado
John Karian
Joy Tien
Shane O'Hara
Editorial
Audrey McHale
Cameron Kelly
Talia Mazzarella
Colorist
Jose Fuentes
Compositing
Lurival Jones
Navid Bagherzadeh
Production Coordinator
Jennifer Blackwell
Copywriter
Logan O'Brien
Head of Live Action Production
Trish Rigby
Live Action Directors
Doug Hindson
Liron Eldar-Ashkenazi
DP
Derek McKane
VFX Supervisor
Chris Ribar
Line Producer
Brian Bennhoff
Production Designer
Wayne Neho
Wardrobe Stylist
Bree Perry
Hair & Makeup
Jamie Bednarchick
1st AD
Marco Ajello
Music, Sound Design, VO & Mix
Antfood
Executive Creative Director
Wilson Brown
Executive Producer
Sue Lee
Composer, Sound Designer, & Mix Engineer
Spencer Casey
Senior Producer
Jennifer Fife
Production Coordinator
Charlie Blasberg