Transportation Alternatives
Role: Associate Creative Director, Design
Studio: BUCK
Client: Transportation Alternatives
To accompany the release of Transportation Alternative’s new Spatial Equity NYC tool, Buck created a short film that highlights how data can reveal the inequities across NYC streets and city planning — and provide positive solutions for the people of New York.
Some streets are wide and leafy, others narrow and steamy, and the rest are famously congested. One size does not fit all in New York’s terra firma.
Those differences, though, can create inequitable consequences for its citizens, and Transportation Alternatives have been working with MIT on a tool that aims to reveal those disparities.
The tool, Spatial Equity NYC, uses publicly-available data to measure, compare, and visualise different types of public space—from streets to bus lanes to parks—between neighbourhoods.
That data is then paired with demographic data, from street-level to city wide. The hope is that the tool will be utilised by New Yorkers from all walks of life to improve the streets and make the city safer and fairer for everyone.
We separated our story into four different threads following characters and the common problems they face in the city. After establishing each scenario, we then see problems become solutions, all brought together by our loose visual interpretation of the data.
The film uses dramatic lighting to help communicate its themes. There’s a dark, foreboding feeling to the setup of the city’s spatial problems, but as the film provides ideas and solutions, the lighting brightens, full of optimism and hope.
Credits
Executive Creative Director
Ben Langsfeld
Executive Producer
Kim Stephens
Creative Director
Ege Soyuer
Head of Strategy
Marla Moore
Producer
Dani Ramirez
Tamara Campbell
Associate Creative Director
Doug Hindson
2D Animation Lead
Diego Abad
Art Director
Pierre-Nicolas Riou
Design
Diego Abad
Jose Flores
Doug Hindson
Senior 2D Animator
Vero Gomez
Junior 2D Animator
Meitar Almog
2D Apprentice
Yinan Liang
2D Animation
Tucker Klein
Music & Sound Design
Ambrose Yu
Head of Copy
David Evans
Senior Copywriter
Josephine Heintz